MoneyInJapan

Which American Express card should you get? All 14 compared

A decision page for readers who have already settled on American Express and only need to pick the right card in the lineup. All 14 are compared here — 13 of them open to new applications, with annual fees of ¥13,200–¥165,000. The axis that actually decides it: annual fee against ordinary earning, plus any milestone bonus you would reach anyway.

Issued by American Express International, Inc. · 14 cards recorded, 13 open to new applications, 3 of them business products · verified 2026-08-13

Which one to get

If you want one answer, start with the American Express Green Card — ¥13,200 a year and a 0.3% published base rate. If you already know what you want the card for, take the matching row instead.

Use caseCardAnnual feeFee conditionBase rateBest for
Cheapest way inAmerican Express Green CardGeneral¥13,200Confirm on the issuer page0.3%Entry Amex lifestyle card
Best premium / travel tierAmerican Express Platinum CardPlatinum¥165,0001%Comprehensive premium travel
Best specialist / co-brandDelta SkyMiles AmexGeneral¥13,200Confirm on the issuer pageDelta mileage/status
Best business optionAmex Business GreenBusiness¥13,200Confirm on the issuer page0.3%Small-business Amex entry

Each row is selected from the recorded data by rule — cheapest fee, a stated waiver, the highest published rate within a grade — not by editorial preference. Nothing here reflects how likely you are to be approved.

How to decide inside this lineup

4 rules apply to this lineup. Work down them in order — the first one usually settles it.

  1. This lineup has no permanently free card, so the entry tier is a recurring cost from day one. Compare its lowest-fee option against a no-fee card from another issuer before committing to the ecosystem.
  2. These cards do not all earn the same currency: the lineup spans Delta SkyMiles, Hilton Honors points, Marriott Bonvoy points, Membership Rewards and 1 more. A higher rate in a programme you cannot redeem well is worth less than a lower rate in one you can.
  3. This lineup has more than one grade, so an upgrade is an arithmetic question: divide the extra annual fee by the extra published rate to get the spend that repays it, then add only the benefits and milestones you expect to use.
  4. 3 products here are business-focused and should be compared on their own terms — expense controls, employee cards, accounting integration and who is liable — not against consumer lifestyle perks.

Each rule is triggered by the recorded fees, grades, programmes and payment types rather than written per provider, so it changes when the lineup does.

Annual fees and what they really cost

No card here is free to hold on ordinary payment terms. The cheapest annual fee is ¥13,200, and you pay it whether or not you use the card.

CardGradeAnnual feeFee conditionNetworksAvailability
American Express Green CardGeneral¥13,200Confirm on the issuer pageAmerican ExpressOpen to new applications
Amex Business GreenBusiness¥13,200Confirm on the issuer pageAmerican ExpressOpen to new applications
Delta SkyMiles AmexGeneral¥13,200Confirm on the issuer pageAmerican ExpressOpen to new applications
Persona STACIA AmexGeneral¥15,400Confirm on the issuer pageAmerican ExpressOpen to new applications
Hilton Honors AmexGeneral¥16,500Confirm on the issuer pageAmerican ExpressOpen to new applications
Marriott Bonvoy AmexGeneral¥34,100Confirm on the issuer pageAmerican ExpressOpen to new applications
Delta SkyMiles Amex GoldGold¥28,600Confirm on the issuer pageAmerican ExpressOpen to new applications
Amex Gold PreferredGold¥39,600American ExpressOpen to new applications
Amex Business GoldBusiness Gold¥49,500Confirm on the issuer pageAmerican ExpressOpen to new applications
American Express Platinum CardPlatinum¥165,000American ExpressOpen to new applications
Amex Business PlatinumBusiness Platinum¥165,000Confirm on the issuer pageAmerican ExpressOpen to new applications
Hilton Honors Amex PremiumPremium¥66,000Confirm on the issuer pageAmerican ExpressOpen to new applications
Marriott Bonvoy Amex PremiumPremium¥82,500Confirm on the issuer pageAmerican ExpressOpen to new applications
American Express CenturionCenturionVariesInvitation onlyAmerican ExpressInvitation only

A waiver or a free first year still means you pay the fee until the condition is met. Family cards, ETC cards and optional programmes can carry their own charges, which are not in this column — check the issuer page. All amounts include tax.

Earning rates and what they earn into

These cards earn into 5 different programmes. Rates in different currencies are not comparable until you fix what a point is worth to you.

The base rate is the figure the issuer publishes; where none is published the cell is blank rather than estimated. The comparison-site range is calculated by Kakaku.com under its own assumptions about redemption value and bonus conditions — it is a secondary signal, not an issuer claim.

Every card compared

All 14 cards, ordered by grade and then by fee, with what each is for and what to watch on it.

CardAnnual feeBase rateBest forMain edgeCaution / status
American Express Green CardGeneral¥13,2000.3%Entry Amex lifestyle cardPartner bonuses/optional Membership Rewards PlusBase cash-equivalent value depends heavily on redemption
Amex Business GreenBusiness¥13,2000.3%Small-business Amex entryBusiness expense tools/benefitsFee and redemption value
Delta SkyMiles AmexGeneral¥13,200Delta mileage/statusDelta status/mileage benefits subject to spendAward availability and status thresholds
Persona STACIA AmexGeneral¥15,400Department store/rail benefitsHankyu/Hanshin and STACIA benefitsRegional ecosystem
Hilton Honors AmexGeneral¥16,500Hilton loyaltyHilton status and free-night pathsSpend thresholds and point value
Marriott Bonvoy AmexGeneral¥34,100Hotel loyalty valueFree-night/status benefits after conditions2025/2026 product changes; point value is variable
Delta SkyMiles Amex GoldGold¥28,600Premium Delta cardHigher Delta status/mileage benefitsSpend/status conditions
Amex Gold PreferredGold¥39,6001%Travel/dining packageMembership Rewards Plus included; hotel/dining benefitsCredits require use; acceptance and fee
Amex Business GoldBusiness Gold¥49,5001%Premium business packageBusiness and travel/dining benefitsHigh fee
American Express Platinum CardPlatinum¥165,0001%Comprehensive premium travelHotel status, credits, conciergeVery high fee; benefits must be actively used
Amex Business PlatinumBusiness Platinum¥165,0001%Premium business cardPremium business/travel packageVery high fee
Hilton Honors Amex PremiumPremium¥66,000Premium Hilton cardHigher status/free-night benefitsFee and threshold economics
Marriott Bonvoy Amex PremiumPremium¥82,500Strong for frequent Marriott usersHigher hotel/status/free-night benefits after spend thresholdsMajor fee/threshold changes; points variable
American Express CenturionCenturionVariesUltra-premium AmexTop-tier benefitsInvitation and opaque pricing

The last three columns are the English research record for each card. Signup campaigns are deliberately excluded — they are not standing value.

Benefits, and what switches them on

14 of these cards have a recorded insurance, lounge, family-card or eligibility term. What decides a benefit’s value is not whether it exists but what switches it on.

CardInsuranceLoungeFamily / ETCEligibility
American Express Green CardTravel insurance subject to useAirport lounge benefit subject to termsFamily card fee applies20+ guideline / screening
Delta SkyMiles AmexTravel insuranceAirport lounge benefitFamily card terms20+ / screening
Amex Business GreenTravel insuranceAirport lounge benefitEmployee cardsBusiness owners / corporations
Persona STACIA AmexTravel insuranceFamily card terms20+ / screening
Hilton Honors AmexTravel insuranceHotel benefitsFamily card terms20+ / screening
Marriott Bonvoy AmexTravel insuranceHotel benefitsFamily card terms20+ / screening
Delta SkyMiles Amex GoldTravel insuranceAirport loungesFamily card terms20+ / screening
Amex Gold PreferredTravel insuranceAirport lounge and travel creditsFamily cards: stated free allocation20+ / screening
Amex Business GoldTravel insuranceAirport loungesEmployee cardsBusiness owners / corporations
American Express Platinum CardPremium travel insuranceGlobal lounge collection / concierge4 family cards free statedScreening
Amex Business PlatinumPremium travel insuranceGlobal lounge collection/conciergeEmployee cardsBusiness owners / corporations
Hilton Honors Amex PremiumTravel insuranceHotel benefitsFamily card terms20+ / screening
Marriott Bonvoy Amex PremiumTravel insuranceHotel benefitsFamily card terms20+ / screening
American Express CenturionPremium travel insurancePremium lounges/conciergeSee official materialsInvitation

A blank cell means nothing was recorded, not that the benefit is absent. Travel insurance in Japan is often conditional on paying for part of the trip with the card, and lounge access usually caps visits and charges for guests — the activation rule is on the issuer page.

Upgrade maths: what a higher tier has to return

The cheapest rung here pays for itself at ¥3,772,000 of eligible spend a year. 1 of the rungs does not raise the rate at all, so that one can never be repaid by earning.

FromUp toExtra feeExtra rateBreak-even spend
American Express Green CardAmex Gold Preferred¥26,400+0.7%¥3,772,000
Amex Gold PreferredAmerican Express Platinum Card¥125,4000%Rewards alone never repay it
Reward-only break-even spend
incremental annual fee ÷ incremental effective reward rateThe eligible spend at which the higher tier’s extra earning covers its extra fee, and nothing more.
Upgrade net value
incremental rewards + used credits + used benefits + family-card savings − incremental annual feeCount a credit or benefit only at the value you would actually redeem, not at its advertised value.
Milestone expected value
milestone benefit value × probability you reach the threshold without changing how you spendIf reaching the threshold requires new spending, the milestone is a cost, not a benefit.

These figures use the published base rate only — no merchant multipliers, milestones, insurance, lounge access or family-card savings. Adding spending you would not otherwise do always breaks the arithmetic.

Check these on the issuer page before applying

The tables above narrow the choice; only the issuer can settle it. Check these four things on the official page before you apply.

What to checkWhy it matters
Credit limitAlmost every issuer sets an individual limit after underwriting. Do not infer a usable limit from the card’s tier unless an official public range is stated.
Rewards limitsCheck monthly and annual bonus caps, annual-spend thresholds, whether enrolment is required, and whether taxes, utilities, e-money charging, securities accumulation, fees or cash advances earn a reduced rate or nothing at all.
Benefit limitsConfirm what activates the insurance, who is covered, lounge visit and guest rules, reservation channels, blackout dates, and whether a benefit renews by calendar year, membership year or card anniversary.
Payment and overseas useVerify the foreign transaction fee, cash-advance terms, installment and revolving settings, the accepted network, and mobile-wallet compatibility.

Important cautions

This page is a comparison, not advice. These hold whichever card you pick.

  • This is a comparison guide, not approval advice. Issuers decide eligibility and credit limits, and nothing here predicts either.
  • Never increase spending to reach a points threshold or a fee waiver. Interest and unnecessary purchases overwhelm rewards quickly.
  • Use a conservative point value. The same point is worth different amounts as a statement credit, as merchant spend, as miles or as a limited campaign reward.
  • Invitation, campaign, insurance and lounge terms change. Re-check the official terms immediately before applying.
  • If you are a foreign resident, confirm accepted identification, name and address matching, Japanese-language requirements and any bank-account condition directly with the issuer.

Common questions

Which American Express card should I get?

For most people the starting point is the American Express Green Card — ¥13,200 a year and a 0.3% published base rate. Move up to the American Express Platinum Card (¥165,000 a year and a 1% published base rate) only when the extra fee is repaid by earning and by benefits you will genuinely use. American Express decides eligibility and credit limits, so check the current terms on the issuer page before you apply.

Is a paid American Express card worth the annual fee?

On rewards alone, the ¥26,400 step from the American Express Green Card to the Amex Gold Preferred is repaid at about ¥3,772,000 of eligible spend a year, because the published rate only rises by 0.7%. Below that, the upgrade has to be justified by benefits you actually use.

Do all American Express cards earn the same points?

No. The lineup spans Delta SkyMiles, Hilton Honors points, Marriott Bonvoy points, Membership Rewards and 1 more. Rates in different currencies are not directly comparable, so decide how you would redeem before you compare them.

Does American Express have a no-annual-fee card?

Not as recorded on 2026-08-16: none of the 10 personal cards you can choose between here is permanently free, and the cheapest is ¥13,200. If you do not want a recurring fee, compare a no-fee card from another issuer.

Does American Express offer a business card?

Yes — 3 of these are business products, and the lowest-cost one is the Amex Business Green (¥13,200 a year and a 0.3% published base rate). Compare them on expense controls, employee cards, accounting integration and liability rather than on consumer perks.

Sources and freshness

Everything on this page comes from the issuer’s own product and lineup pages, and from the points programme’s official pages, as checked on 2026-08-13.

Report a correction

Card facts are from the research database as of 2026-08-16; the points and benefit records are from the 2026-08-17 pass. Fees, benefits, campaigns and application rules change without notice. If something here is wrong, tell us on the corrections page.

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