How marketplace base points, SPU, and entered campaigns combine — and why you compare the final price.
Direct answers
On Rakuten Ichiba you can stack base points, card-related SPU, and an entered campaign, but entry, tax-exclusive calculation, caps, and limited-time expiration differ by component — always compare the item’s final delivered price.
Key points
Rakuten Ichiba: base points + Rakuten Card SPU + entered campaigns (up to big multipliers).
Entry is often required; several components are limited-time points.
Rakuten campaigns commonly calculate points after coupon reductions.
Compare the item’s final price after coupons, shipping, and points.
Combining marketplace layers
Marketplace stacking combines base marketplace points, card-related SPU, and eligible temporary campaign points. On Rakuten Ichiba, the base is about 1% with a Rakuten Card, SPU adds points as you use more group services, and shopping-marathon or big campaigns can add more — but entry, tax-exclusive calculation, caps, shipment timing, and limited-time expiration differ by component, and several SPU and campaign components are limited-time points. On Yahoo Shopping, PayPay Points combine with the PayPay Card and weekly coupons. Because Rakuten campaigns commonly calculate points after coupon reductions, and caps are often low, the only reliable comparison is the item’s final delivered price after coupons, shipping, and realistically-valued points across marketplaces.
Who this is for
Online shoppers optimising marketplace rewards
What this is not
People who ignore caps and limited-time expiry
Important cautions
SPU/campaign points are often limited-time and capped — compare the final price, not the multiplier.
Related products & services
RC
Rakuten Card楽天カード
No-annual-fee credit card · Rakuten Card
English support: Partial
A no-annual-fee card that earns Rakuten Points. Eligibility, payment settings, and current reward exclusions should be checked in the issuer disclosures.
No annual fee for the standard card
Rakuten Points on eligible spending
Online application subject to issuer screening
Fees: No annual fee; interest applies only if you use revolving or installment payments.
SPU (Super Point Up) is a group-service program that adds Rakuten Ichiba points when you use specified Rakuten services and meet monthly conditions. Several SPU and campaign components are limited-time points that expire faster and are usually non-transferable, so discount them when comparing the item’s final delivered price.
Rakuten or Amazon Japan for points?
Rakuten Ichiba earns Rakuten Points at a 1% base plus SPU and campaigns, so integrated Rakuten users can exceed a general card; Amazon Japan earns modest Amazon points, sometimes higher with a linked Mastercard. Compare the item’s delivered price after coupons, shipping, and realistically-valued points, and prefer the ecosystem you already concentrate in.