E-commerce marketplace points
How Rakuten Ichiba, Amazon Japan, Yahoo Shopping, and au PAY Market points compare.
Rakuten Ichiba earns Rakuten Points plus SPU, Yahoo Shopping earns PayPay Points (strong with PayPay Card), Amazon Japan earns modest Amazon points, and au PAY Market earns Ponta — compare the delivered price after coupons, shipping, and points.
Key points
- Rakuten Ichiba: Rakuten Points (1% base) plus SPU multipliers and campaigns.
- Yahoo Shopping: PayPay Points, boosted by PayPay Card and weekly coupons.
- Amazon Japan: modest Amazon points, often higher with a linked Mastercard.
- au PAY Market (Wowma): Ponta/au points, integrated with au services.
- Compare the delivered price after coupons, shipping, and points — not the point rate alone.
How the major marketplaces earn
Rakuten Ichiba earns Rakuten Points at a 1% base plus SPU multipliers and periodic mega-campaigns, so integrated Rakuten users can exceed a general card. Yahoo Shopping earns PayPay Points, and pairing it with the PayPay Card and weekly coupons can produce a high combined return. Amazon Japan earns modest Amazon points on eligible items, sometimes higher with a linked Mastercard. au PAY Market (formerly Wowma) earns Ponta/au points and suits au customers. Ecosystem bonuses can beat general-card rewards, but caps and prices must be compared.
Compare the delivered price
Marketplace campaigns often require entry and have low caps, and headline point rates can distract from the total cost. Compare the item’s delivered price after coupons, shipping, and points across marketplaces, and prefer the ecosystem you already concentrate in so the points stay useful. For Rakuten, remember that several SPU and campaign components are limited-time points that expire faster and are usually non-transferable, so discount them when comparing.
Who this is for
- Online shoppers choosing a marketplace
What this is not
- People chasing every marketplace campaign
- A high point rate can mask a higher price — compare the delivered total.
Frequently asked questions
Rakuten or Amazon Japan for points?
Rakuten Ichiba earns Rakuten Points at a 1% base plus SPU and campaigns, so integrated Rakuten users can exceed a general card; Amazon Japan earns modest Amazon points, sometimes higher with a linked Mastercard. Compare the item’s delivered price after coupons, shipping, and realistically-valued points, and prefer the ecosystem you already concentrate in.
What is Rakuten SPU?
SPU (Super Point Up) is a group-service program that adds Rakuten Ichiba points when you use specified Rakuten services and meet monthly conditions. Several SPU and campaign components are limited-time points that expire faster and are usually non-transferable, so discount them when comparing the item’s final delivered price.