Mortgage brokers and comparison services
Participating lenders, referral payment, application support, and exclusions.
Mortgage comparison services (Kakaku.com, Mogecheck, bank comparison portals, Flat 35 lender search) are often free to the borrower and paid by referral — rankings may favor participating products, so ask which lenders are excluded.
Key points
- Often free to the borrower and paid by referral or lender marketing.
- Rankings may favor participating products.
- Ask which lenders are excluded from the comparison.
- Use as a lead source, not independent advice.
Overview
Comparison services and mortgage brokers can save time by aggregating rates and supporting the application, but they are usually paid by referral or lender marketing, so the ranking may favor participating products and exclude others. Ask which lenders are not included, and treat a ranking as a lead source rather than independent advice — then verify the actual offer with a dated quotation.
Fees and conflicts to check
Rankings may favor participating lenders and exclude others; ask which are excluded and verify with a dated quotation.
What to verify before you rely on it
In short: Often free to the borrower and paid by referral or lender marketing; Rankings may favor participating products; Ask which lenders are excluded from the comparison; Use as a lead source, not independent advice.
Whatever the category, establish three things before you rely on a provider: what kind of business it actually is (a licensed broker, a portal, a referral or media business, a manager, or an independent professional), how it is paid (by you, by the seller or lender, or through referral), and whether its advice is therefore independent of the transaction it is recommending. Ask for fees in writing, verify any licence and disciplinary record through the official registries, and treat a free service as one paid by someone else — usually an advertiser, a lender, or the seller. An English-language website tells you nothing about representation, so confirm whose interests the provider serves in your specific deal.
Who this is for
- Buyers choosing a service provider
- Anyone checking a provider’s incentives
What this is not
- An endorsement of any specific company
- Rankings may favor participating lenders and exclude others; ask which are excluded and verify with a dated quotation.